Design of the Infographic “Mobile Marketing Trends Across Party Lines” for the 2016 US Presidential Election.
The 2016 US Presidential Election has been fascinating to follow on many levels. Liftoff added a level of their own by slicing and dicing mobile marketing data by red states and blue states. They were curious to learn if the same political party lines that divide the nation are also felt within the mobile marketing world.
In order to find out, they looked at the entire month of September 2016 which provided over 900 million total impressions, 1.1 million app installs, and 5.2 million post-install events to examine across party lines. They broke out data by red and blue states and decided to share the most interesting trends leading up to the November 8th election as an infographic.